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Blendin, compared

Sixteen pages weighing Blendin against the tools people actually consider, in three kinds that answer three different questions. Start with the one that matches the question you have.

An open notebook, laptop and coffee on a bright desk, for working through a shortlist of tools

Who wrote these, and the bias to read them with

Every page linked from here was written by Blendin, which competes with every product named in them. That is a real conflict of interest and not a formality, and you should weigh what you read accordingly. We publish them anyway, because the alternative is that the only account of a rival is the one the rival writes.

The rule we hold these to: a review has to be useful to somebody who ends up buying the other tool. That means the price as it stood on a stated date with a link to where it was read, what the product is genuinely best at, where it falls short, and who should buy it. Blendin appears once, near the end, and only where it honestly fits. The quickest way to test one of these pages is to look for the thing the rival does better. If it is not there, the page is an advert and it has failed.

You, with a rival in mind takes one of 3 branches: Is this product any good? goes to A review; Which of these two should I buy? goes to A comparison; I already pay for this. Should I move? goes to An alternative page.You, with a rivalin mindIs this product any good?A reviewYou typed the rival's name, not oursWhich of these two should I buy?A comparisonYou are choosing between themI already pay for this. Should I move?An alternative pageYou have a tool and a habit
Three kinds of page, and only one of them is written for you. They are not three versions of one article: each assumes a different thing about what you already have, which is nothing, a shortlist of two, or a subscription and a habit.

Is this product any good?

Four product reviews of competitors, written by a competitor. Each one carries the date its pricing was checked and a link to the page it was read from, so the numbers can be verified rather than trusted.

PostNitro review

A carousel generator with scheduling attached, from a free plan up to $50 a month.

Read the PostNitro review

No side by side page for this one yet.

Taplio review

A LinkedIn growth suite: a huge post library, lead data and outreach, from $39.

Read the Taplio reviewOr go straight to Blendin vs Taplio

AuthoredUp review

The best LinkedIn text editor and post analytics there is, at $19.95 a month.

Read the AuthoredUp reviewOr go straight to Blendin vs AuthoredUp

Supergrow review

A $19 LinkedIn writer with an AI interview that is better than its price suggests.

Read the Supergrow reviewOr go straight to Blendin vs Supergrow

What exists for each tool

Twelve products, three kinds of page, and the gaps left as gaps. Three rivals have both a review and a comparison, and those two are worth reading together: the comparison argues the pair, the review judges the rival on its own terms.

For each tool Blendin is weighed against, which of the three kinds of page exists today. Cells with no page say so rather than linking to something adjacent.
The toolReviewComparisonAlternative
TaplioTaplio reviewBlendin vs TaplioNot written
SupergrowSupergrow reviewBlendin vs SupergrowNot written
AuthoredUpAuthoredUp reviewBlendin vs AuthoredUpNot written
PostNitroPostNitro reviewNot writtenNot written
BufferNot writtenBlendin vs BufferBuffer alternative
ContentStudioNot writtenBlendin vs ContentStudioNot written
KleoNot writtenBlendin vs KleoNot written
Sprout SocialNot writtenBlendin vs Sprout SocialNot written
LaterNot writtenNot writtenLater alternative
PlanableNot writtenNot writtenPlanable alternative
FilestageNot writtenNot writtenFilestage alternative
MetricoolNot writtenNot writtenMetricool alternative

Which of these two should I buy?

Seven side by side pages. Where a review of the same product exists, it is linked underneath: the comparison argues the pair, the review judges the rival on its own terms, and the two are worth reading together.

Blendin vs Taplio

Taplio is built for LinkedIn lead-gen. Blendin makes the post and publishes it.

Read the comparisonRead our Taplio review on its own

Blendin vs Supergrow

Cheaper by the month, and LinkedIn only. Where each one is genuinely stronger.

Read the comparisonRead our Supergrow review on its own

Blendin vs AuthoredUp

AuthoredUp polishes a post you wrote. Blendin writes and designs it first.

Read the comparisonRead our AuthoredUp review on its own

Blendin vs Buffer

Buffer schedules more networks for less. Blendin produces what goes in the queue.

Read the comparison

Blendin vs ContentStudio

A broad management suite against a writing and design engine. An honest split.

Read the comparison

Blendin vs Kleo

One $99 plan with coaching attached, against a studio you can trial first.

Read the comparison

Blendin vs Sprout Social

An enterprise suite billed per seat. Blendin is a flat-price content engine.

Read the comparison

When Blendin is the wrong choice

Blendin earns its price when the piece itself has to be written and designed in a specific company's brand and then published. When that is not the bottleneck, one of these is the better purchase and the page says so.

Five needs Blendin does not serve, the product that serves each one, and why.
What you actually needBuy thisWhy
Lead data, engagement watching and outreach on LinkedInTaplioBlendin has none of that and is not building it. It publishes rather than prospects.
The best plain text editor and post analytics for LinkedInAuthoredUpIt polishes a post you already wrote, and it does that better than anything else at its price.
A cheap queue across many networks, with drafts you already haveBufferIf production is not the bottleneck, you are paying Blendin for the half you do not need.
Instagram first planning around a visual gridLaterBlendin is LinkedIn first and treats Instagram as a second home for the same piece.
Multi step proofing of files that are not social postsFilestageThat is a different category, and swapping one for the other leaves a real gap.

I have a tool already. Should I move?

Five pages for people with a subscription and a habit. They spend more time on what a switch costs than on what a switch gains, because for a working setup that is usually the deciding half.

Buffer alternative

For current Buffer users

What Buffer is. A broad, low cost scheduler across many networks, and it publishes native LinkedIn PDF documents.

The honest read. Switch only if the part costing you time is producing the post rather than queueing it. If your drafts already exist, Buffer is cheaper and covers more places.

Later alternative

For current Later users

What Later is. Built around Instagram and the visual grid, with planning tools shaped for a feed you look at as a whole.

The honest read. The comparison only matters once your centre of gravity has moved to LinkedIn. If Instagram is still the main channel, Later is doing a job Blendin does not try to do.

Planable alternative

For current Planable users

What Planable is. A collaboration and approval tool for social content, built around a shared calendar and comment threads on each post.

The honest read. Read the page for the detail rather than the headline. The question is whether your bottleneck is getting a piece approved or getting it made in the first place.

Filestage alternative

For current Filestage users

What Filestage is. Proofing software with multi step review, built for files of every kind rather than for social posts.

The honest read. Most of the time the honest answer is that these are not the same purchase. Filestage reviews the file; Blendin makes and publishes the post.

Metricool alternative

For current Metricool users

What Metricool is. A planning and analytics suite with a free plan for one brand, built around scheduling and reporting across many networks.

The honest read. Metricool plans and reports on posts you already have. If the piece itself still has to be written and designed in your brand, that half is what Blendin adds.

Blendin covers: Writing it in your brand, Designing carousels and documents, Publishing and scheduling, Post and audience insights. It stops short of: Lead data and outreach, A queue for drafts you already have, Instagram first planning, Proofing files that are not posts.BLENDIN COVERSWriting it in your brandDesigning carousels anddocumentsPublishing andschedulingPost and audienceinsightsLead data and outreachA queue for drafts youalready haveInstagram first planningProofing files that arenot postsIT STOPS SHORT OF
The same drawing the reviews above use on a rival, turned on us. Every entry on the lower row is a row of the table above it, which is where a reader should check it.

Whichever one fits, the piece still has to get written and published

A comparison, an alternative page or a review only answers which tool to buy. None of them writes the post, designs the carousel or gets it onto the account in your own brand. That is the job below.

A professional reviewing an on-brand design on a tablet at a bright desk

And when it is the right one

Blendin is the marketing department a B2B services company does not have. Paste the company URL and it reads the real palette, heading and body fonts, logo and voice off those pages, then writes and designs each piece in that brand and publishes it to LinkedIn, personal profiles and Company Pages, plus Instagram, Facebook and Threads, with TikTok on Pro. It runs on its own official LinkedIn app, approved for the LinkedIn Community Management API, and it is a Verified Meta Tech Provider, so this is not a browser extension driving your account.

The writing is checked against the tells that give generated copy away and rewritten until it reads human, and a person approves every piece before it goes out.

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Frequently asked questions

What these pages are, and how much to trust them.

Can I trust a competitor review?

Read it knowing who wrote it. Blendin competes with every product reviewed here, and that is a real conflict of interest rather than a formality. The rule these pages are held to is that a review has to be useful to somebody who ends up buying the other tool: what it costs today with the date the price was checked, what the product is genuinely best at, where it falls short, and who should buy it. Blendin appears once, near the end, and only where it honestly fits. If a page reads as an advert it has failed its own test, and the fastest way to check is whether it names something the rival does better.

What is the difference between a comparison page and an alternative page?

A comparison answers which of these two should I buy, and it assumes you are choosing. An alternative page answers I already pay for this, is there something better for my situation, and it assumes you have a tool and a habit already, so it spends more time on what switching costs and when it is not worth it. A review answers a third question entirely, is this product any good, and it is written for somebody who has not thought about Blendin at all.

Which tools does Blendin compare itself to?

Seven side by side comparisons: Taplio, Supergrow, AuthoredUp, Buffer, ContentStudio, Kleo and Sprout Social. Five alternative pages: Buffer, Later, Planable, Filestage and Metricool. Four reviews of the products people search by name: PostNitro, Taplio, AuthoredUp and Supergrow. They cover three different categories on purpose, because the tools people weigh Blendin against are not all in the same one: LinkedIn writing and growth tools, broad social schedulers, and approval or proofing software.

When is Blendin the wrong choice?

When your bottleneck is not producing the piece. If you want lead data and outreach, buy Taplio. If you want the best LinkedIn text editor and post analytics, buy AuthoredUp. If you already have the drafts and just need a cheap queue across many networks, buy Buffer. If you plan Instagram first around a visual grid, buy Later. If you need multi step proofing of files that are not social posts, buy Filestage. Blendin earns its price when the piece itself has to be written and designed in a specific company's brand and then published, which is a different problem from any of those.

How current are the prices on these pages?

Each review carries the date its pricing was checked and a link to the page it was read from, so you can verify it rather than trust it. Competitor pricing moves, and a comparison with an undated price is a comparison you cannot check. Blendin's own price is on the pricing page: $59, $139 and $249 a month, or $47, $111 and $199 a month billed annually.