Blendin vs Metricool

Choose Metricool if you want to:

• Schedule across 11 networks from one calendar
• Watch named competitors and track social listening
• Read ad performance next to your organic results
• Export custom reports through a Looker Studio connector
• Start on a genuinely free plan for one brand

Writing that does not sound like AI

Metricool's AI assistant helps draft a caption or a reply. Blendin writes the whole post from a topic, an idea, or your own notes, then runs every draft through a multi-pass engine that catches dozens of common AI tells and rewrites them, as strict in Spanish as in English, and it never invents people, quotes, or numbers. Metricool hands you a faster caption box; Blendin hands you a finished, on-brand post.

An interview that turns your experience into posts

Blendin asks you a few questions, by typing or by voice, and turns your answers into durable knowledge your posts draw on, with fresh questions arriving every day grounded in your own brand and audience. It keeps the substance of what you say and never invents facts. Metricool's AI tooling drafts from a prompt, not from an interview about how you think.

On-brand carousels and images built from scratch

Set up a Brand Kit once and Blendin renders carousels up to 10 slides on higher tiers (8 on Starter, the trial plan) plus all 6 image formats, from your real colors, fonts, and logo. Metricool schedules the assets you upload or design in its Canva integration; it has no engine for generating a carousel, an image post, or a LinkedIn Document in the first place.

Long-form Documents, not just posts

Blendin produces full LinkedIn Documents, the swipeable PDF-style format that earns strong reach in the feed. Metricool is a planning and analytics suite, so it queues whatever you upload; it has no tooling to build a Document.

Native on LinkedIn, verified on Meta

Blendin runs on its own official LinkedIn app, approved for the LinkedIn Community Management API, and is a Verified Meta Tech Provider. Metricool connects LinkedIn alongside ten other networks through its own integrations; Blendin is built natively around LinkedIn and Meta, so the writing and the publishing go deeper there.

Insights that sit beside the content that earned them

Blendin's Insights bring post performance together with audience growth, demographics, and best-time-to-post for every account you publish through Blendin, on every plan, with no add-on to buy. Metricool's reporting is genuinely deep, especially with its Looker Studio connector, but reading content is a different job from making it, and Metricool does not make it.

What the price difference buys

Metricool's Starter plan, from $20 a month for up to 5 brands, undercuts Blendin's $59 Starter plan on brand count alone. What Blendin's price buys instead is a full content engine: the writing, the on-brand design, and the anti-AI pass, not a calendar and a reporting suite you still have to feed with content made somewhere else.

Try the real product, not a scaled-down free tier

Blendin's 14-day trial runs on the full Starter plan: the same anti-AI writing, the same Brand Kit, the same publishing. Metricool has no trial on its paid tiers; its permanent free plan caps you at one brand and 20 scheduled posts a month, a genuinely useful floor, but not the product you would actually pay for.

Network breadth

This is Metricool's clearest edge. It schedules and reports on 11 networks on every plan, including Instagram, TikTok, YouTube, Threads, X, Twitch, Facebook, Pinterest, LinkedIn, Bluesky, and Google Business Profile. If your job is coordinating a wide spread of accounts, Metricool reaches further than Blendin does.

Social listening and competitor tracking

From the Starter plan up, Metricool tracks up to 100 competitor profiles alongside your own accounts, so you can watch how a named rival performs without leaving the tool. Blendin has no listening or competitor tooling of any kind; its Insights cover only the accounts you publish through Blendin.

Ad performance reporting

Metricool reads ad performance from Google Ads, Facebook Ads, and TikTok Ads directly, so organic and paid results sit in one dashboard. Blendin's Insights are organic-only: post performance, audience growth, and best-time-to-post for the accounts you publish through Blendin, with no ad spend or ad-level reporting.

Reporting depth, and a genuinely free floor

Full-history analytics start on Starter, and the Advanced plan adds a Looker Studio connector and an API for pulling numbers into other tools, alongside PDF and PPT exports on every paid plan. Underneath all of it sits a permanent free plan for one brand, a real way to try the planning and reporting side with nothing to pay.

Free for 1 brand, then from $20/mo

A permanent free plan for one brand, then Starter from $20/mo for up to 5 brands ($36 for 10), Advanced from $53/mo for up to 15 brands ($159 for 50), and a Custom plan above that, per metricool.com/pricing (September 2026). No free trial on the paid tiers.

A strong, low-cost pick if you are managing a wide spread of networks and want reporting and social listening built in.