Managing several accounts
How to manage multiple LinkedIn accounts
without anyone sharing a password
The short answer: a Company Page has real admin roles, so add the person as an admin and you are done. A personal profile has none, so the only supported route is delegated authorisation, where the account holder approves a tool from inside their own LinkedIn session. Sharing a password breaches LinkedIn's User Agreement and breaks on its own within weeks. The rest of this page is the detail, including which tools are built for doing this at volume.
What the rule says
LinkedIn's User Agreement asks members not to use anyone else's account and not to share their log-in credentials. It is written from the account holder's side, so when somebody emails you their password it is their agreement being broken first, and yours the moment you use it.
Worth being honest about the odds: nobody is likely to come looking. What makes this worth fixing is not enforcement, it is that the arrangement breaks on its own. A log-in from a new city sends a verification code to their phone. They turn on two factor authentication and you are locked out with no warning. They change the password and you learn about it in the ten minutes before a post was due.
- Breaches the User Agreement
- Their two-factor code goes to their phone
- Breaks silently when they change it
- Hands over the whole account, not one job
- Supported, and built for this
- They authorise on LinkedIn's own screen
- Nobody ever sees a password
- They can revoke it themselves, any time
Check which problem you actually have
Company Pages
A Page has admin roles of its own. A super admin adds you as an admin and you post from your own LinkedIn identity, entirely within the rules, with no tool in between and nothing to revoke later except the role itself. If every account you touch is a Page, you do not need a delegation mechanism at all. You may still want one tool to publish from, which is a different question.
Personal profiles
A profile has no admin roles and no delegation of its own, which is why the password habit exists. The supported route is for the person to authorise a tool from inside their own session. Most of the content that carries weight on LinkedIn is published from personal profiles, so this is usually the case that matters.
What delegated access looks like in practice
A link, not a form
One link per account. It expires, and it can be withdrawn. Nothing about it asks the account holder to create anything or sign up for anything.
They authorise on LinkedIn's screen
The consent screen is LinkedIn's, not ours, and it names what is being granted. If they ever want the access gone, they revoke it from their own settings.
It lands as a brand, not a login
The account joins the workspace with its own colours, fonts and voice, so switching between accounts is switching brand rather than switching identity.
Which tool, honestly
Every tool below authorises accounts properly, so the compliance question is settled whichever you pick. What separates them is what they do once the account is connected, and the honest split is that some are built to coordinate many accounts while others are built to produce good work for a few.
Hootsuite
Good at: Built for exactly this. Many accounts, roles, approval chains and reporting that keeps them properly separate.
Watch out for: Priced per user per month, from $99 on its entry plan billed annually, and approval workflows start two plans above that.
Sprout Social
Good at: The strongest cross-account reporting and social listening in the category, plus a shared inbox that actually works at volume.
Watch out for: Analytics-led and priced accordingly. It measures the accounts better than it helps produce for them.
Buffer
Good at: The cheap, dependable answer if what you want is a queue per account. It publishes native LinkedIn PDF documents, which several rivals do not.
Watch out for: Accounts are a flat list. Nothing holds one account's voice or look apart from another's.
Blendin
Good at: Writes and designs each post in that account's own palette, fonts and voice, then publishes it, including the native LinkedIn PDF and the first comment in the same act.
Watch out for: Fewer networks than a general scheduler, no social inbox, no ad manager. It is built first for a single company publishing well, not for an agency running thirty accounts.
To be plain about our own position: Blendin is built first for a B2B services company with no marketing department, where the hard part is producing something worth publishing rather than coordinating who publishes it. If you run thirty accounts for thirty clients, one of the suites above is the better answer and we would rather say so here than take a trial that was never going to work.
One person can be two accounts
The same profile is often a founder in one brand and a company voice in another, and the two want different colours, a different tone and a different posting rhythm. In Blendin a connected account can belong to several brands at once, so that is a setting rather than a second connection.
Questions
- Can I log in to someone else's LinkedIn account for them?
- Not without breaching LinkedIn's User Agreement. It says a member must not use another person's account, including by sharing log-in credentials, and it asks members to keep their password to themselves. It is written from the account holder's side, so it is their agreement they are breaking when they email you their password, and yours when you use it. It is also, in practice, how a great deal of this work gets done, which is exactly why it is worth knowing before it matters rather than after.
- What actually goes wrong if I do it anyway?
- Three ordinary things, none of which need LinkedIn to notice you. A log-in from a new city or device triggers a verification code that goes to their phone, not yours, so you cannot post. They turn on two-factor authentication and the arrangement stops working with no warning. And when they change the password, which people do, you find out at the moment you were about to publish. The compliance argument is the important one; these are just the reasons it breaks even when nobody is enforcing anything.
- So what is the supported way?
- Delegated authorisation. The account holder authorises a tool from inside their own LinkedIn session, on LinkedIn's own screen, and the tool receives a scoped token it can publish with. Nobody sends a password, nobody sees one, and they can revoke the access themselves at any time without changing anything else about their account. This is how every tool approved on LinkedIn's official APIs works, and it is the mechanism LinkedIn built for exactly this situation.
- Is a LinkedIn Company Page different?
- Yes, and this is the part most people miss. A Page has its own admin roles, so the owner can make you an admin of the Page directly and that is entirely within the rules, no tool required. The password problem is specific to personal profiles, which have no delegation of their own. If everything you publish is on Company Pages, you may not have a problem to solve at all.
- Which tools are built for running many accounts at once?
- If your job is genuinely dozens of accounts with approval chains, per-account reporting and a shared inbox, Hootsuite and Sprout Social are built for that and priced for it, and Buffer is the cheaper option if you mostly need a queue. Blendin is a smaller thing: it produces the post in each brand's real colours, fonts and voice and publishes it, which is useful if the bottleneck is making the content rather than coordinating who ships it.
- Can one person be two accounts?
- Yes, and it is more common than it sounds. The same person is often a personal profile and a Company Page, and sometimes a personal profile in two different ventures. In Blendin an account can belong to several brands at once, so one connected profile can be the founder in one brand and the company voice in another without connecting twice.
- How many accounts can Blendin hold?
- Five included on Starter, ten on Pro and twenty-five on Business, with a 9 dollar per account fee above the included count. No plan claims unlimited accounts, because every connected account carries a real recurring cost and pretending otherwise would just mean charging for it somewhere less visible.
If producing the posts is the bottleneck
That is the half Blendin does. Paste a website, get the post back in that brand's own colours, fonts and voice, and publish it. Fourteen days of the full Starter plan, card required, no charge today, then 59 dollars per month, cancel anytime.
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