How to schedule posts on LinkedIn
LinkedIn schedules posts itself, for free, on profiles and on Company Pages, up to three months ahead. Most people asking this question need the built in scheduler and nothing else, so it goes first. Then the rules that differ between a profile and a Page, the formats each one refuses, and the point where paying for a tool starts to make sense.
How do you schedule a post on LinkedIn?
LinkedIn schedules posts natively, for free, on both a personal profile and a Company Page. Write the post, click the clock icon in the composer, choose a date and time, then click Schedule. A personal post can go out from ten minutes ahead; a Company Page post needs at least an hour, and only a super admin or content admin can schedule one.
- Cost
- Free
- Personal profile lead time
- 10 minutes
- Company Page lead time
- 1 hour
- Maximum runway
- 3 months
+1,182
more impressions per post when posting 2 to 5 times a week
Buffer, 2025
3x
more engagements for the most consistent posters
Buffer, 2025
~2%
of LinkedIn users publish weekly
Derived from LinkedIn, 2019
Consistency is the reason to keep a schedule at all. Almost nobody keeps one without a plan for it.
Schedule a post on your personal profile
Five steps, identical on desktop and mobile apart from where the clock icon sits. It is in the lower right of the composer on desktop and the upper right on mobile.
- 1
Open the composer
On desktop, click Start a post at the top of your feed. On mobile, tap Post in the navigation bar.
- 2
Write the post first
Add the text and any image, video or PDF document. Scheduling is the last step, not the first, and a post cannot be scheduled empty.
- 3
Click the clock icon
It sits in the lower right of the composer on desktop, and the upper right on mobile.
- 4
Pick a date and time
The dropdown offers set intervals, and you can type an exact time instead. LinkedIn accepts anything from 10 minutes to 3 months from now on a personal profile.
- 5
Confirm
Click Next to return to the preview, check it once, then click Schedule. The post now sits in your scheduled queue until its time comes.
Where the queue lives, and why people think a post vanished
A scheduled post is not in your feed and not in your drafts. Open the composer, click the clock icon, and choose to view all scheduled posts. From there the More menu on any post lets you edit it or modify its schedule, and clearing the time publishes it straight away instead. Times are standardised in UTC from your device time zone, so a laptop and a phone set to different countries are worth checking before you trust the queue.
The queue was never the hard part
Paste your website and Blendin writes and designs the post in your brand's own colours, fonts and voice, in the shape LinkedIn actually schedules.
Free for 14 days on the full Starter plan, card required, no charge today, then $59 a month, cancel anytime.
Scheduling on a LinkedIn Company Page is not the same flow
Every guide that ranks for this question treats the two as one process. Four things differ, and each of them is a reason somebody gives up halfway.
You need the right admin role
Only a super admin or a content admin of the Page can schedule a post on it. A viewer or an analyst cannot, and this is the most common reason the clock icon is missing.
Post from the admin view
Open the Page, switch to the admin view, choose Page posts, then Start a post. Scheduling from your own feed schedules to your profile, not to the Page.
The window starts an hour out
A Page post can be scheduled from one hour ahead to three months ahead. A personal post can go as close as ten minutes.
More formats are refused
A Page cannot schedule events, multiple photos, reshares, polls, jobs or service posts. A personal profile only refuses events, jobs and services, so a multi photo post that schedules fine on your profile will not schedule on your Page.
- Events
- Jobs
- Services
- Events, jobs and services
- Multiple photos
- Reshares
- Polls
What native scheduling cannot do
None of these make it a bad feature. They are the boundary, and knowing where it sits is what tells you whether you need anything else.
- Work across accounts. Each profile and each Page schedules inside its own composer, so three accounts means logging in and out three times.
- Show you a calendar. There is a list of what is queued, and no week view, no drag to move a post, no bulk import.
- Repeat a slot. You cannot tell LinkedIn to publish every Tuesday at nine. Every post is scheduled one at a time, by hand.
- Go past three months. That is the hard ceiling on both a profile and a Page.
- Post the first comment. LinkedIn suppresses reach on a link in the post body, so the link belongs in the first comment, and native scheduling leaves you to add that by hand at the moment the post goes out.
- Write or design anything. Scheduling is the last minute of the job. The hour before it is still yours.
When a tool is worth paying for
Three situations, and if none of them describe you then the free scheduler above is the whole answer.
The post does not exist yet
Most people who search for a scheduler are not blocked on the queue. They are blocked on Sunday night with nothing written. A queue does not solve that.
You run several accounts or brands
Two profiles and a Company Page is three composers and three logins natively. One workspace, each brand with its own colours, fonts and voice, is the thing a tool actually buys you.
You want the first comment to land with the post
A link in the post body costs reach, so the link goes in the first comment. Doing that by hand means being at your desk at the exact minute a scheduled post fires.
Two profiles and a Page is three composers, three logins
Natively, each account signs in and schedules on its own. One workspace where each brand keeps its own colours, fonts and voice is the thing a tool actually buys you over switching accounts by hand.
The tools people actually use for this
Listed with what each one is genuinely better at, including where that is not us.
| Feature | LinkedIn itself | Metricool | Buffer | Hootsuite | Sprout Social | Blendin |
|---|---|---|---|---|---|---|
| Price | Free, built in | Free plan, paid tiers above it | Free plan, paid tiers above it | Per user, per month, from around $99 on its entry plan billed annually | Per user, per month, at the top of the market | $59 a month on Starter, 14 day free trial, card required, cancel any time |
| Good at | Schedules text, image, video and PDF document posts on a profile and on a Page, up to three months out, with nothing to connect and nothing to pay. | The strongest planning calendar of the group: a week and month view across many networks, bulk scheduling by CSV import, recurring slots, and best time data drawn from its own analysis of a large sample of accounts. | Mature, cheap at small scale, and it schedules native LinkedIn PDF carousels, which plenty of otherwise capable schedulers do not. | Deep multi account management, and approval workflows from its Advanced plan up. | The strongest reporting in the category, alongside solid approvals. | Writes and designs the post before it queues it, in the brand's own colours, fonts and voice, then publishes to LinkedIn on its own official app, approved on the LinkedIn Community Management API Standard Tier. The first comment goes out with the post. A recurring cadence is set once and the posts it makes wait as drafts for you to approve. |
| Boundary | One account at a time, no calendar, no repeating slot, and the content types listed above are refused. | It is a planner and an analytics suite. The post still has to exist before it can be queued. | A queue, not a studio. It schedules the file you made somewhere else. | Priced per seat, so a two person team pays for governance it will not use. | Comprehensive, and priced for the team that needs comprehensive. | Fewer networks than a general suite, no social inbox, no bulk CSV import, and TikTok is on Pro and up. |
| VerdictThe honest recommendation for each situation, not a ranking | If you post from one profile a few times a week, this is the answer and you can stop reading. | It ranks at the top of this question for a reason. If what you want is a calendar across several networks, it is the honest recommendation and it has a free plan. | The simplest paid queue if all you need is a queue. | Built for a marketing team with a rota, not for one person with a Tuesday slot. | The right answer for an in house team with a reporting line to satisfy. | Worth it when the problem is that the post does not exist yet, and when you run several brands. Not worth it if you only need a queue. |
Prices and features as stated on each vendor's own site. They move, so check before you buy.
Where Blendin fits
Blendin is not a better queue. Queues are a solved problem and LinkedIn gives you one for nothing. What it does is the hour before the queue: it writes and designs the post in a brand's real colours, fonts and voice, and then publishes it to LinkedIn on Blendin's own official app, approved on the LinkedIn Community Management API Standard Tier.
- The runway is 180 days ahead on Starter and a full year on Pro and Business, against LinkedIn's own three month ceiling.
- A recurring cadence is set once. The posts it makes land as drafts in a review lane and wait for you, unless you explicitly turn that off.
- The AI first comment goes out with the post on LinkedIn Company Pages, Instagram and Threads. Not Facebook, and not TikTok, which has no comments API.
- Before a card goes in, a brand new account can schedule the one piece of its own it makes, inside a 7 day window, which is a taste of the workflow rather than a scheduling plan. The 14 day trial opens the full 180 day runway.
- It publishes to LinkedIn, Instagram, Facebook and Threads, with TikTok on Pro and up.
What it is not: a social inbox, a reporting suite, or a bulk CSV importer. If your problem is a calendar across many networks, the planners above do that better and one of them is free.
Written and designed in your brand, before it ever reaches a queue
Blendin reads a company's real colours, fonts and logo off its own website and writes the post in that voice, then publishes it to LinkedIn on Blendin's own official app, approved on the LinkedIn Community Management API Standard Tier.
Questions
Can you schedule LinkedIn posts?
Yes. LinkedIn has had scheduling built into the composer since 2022, on desktop and mobile, on personal profiles and on Company Pages, and it is free for every account. Click the clock icon in the composer, pick a date and time, and click Schedule. You do not need a third party tool to queue a post.
How far ahead can I schedule a LinkedIn post?
Three months, and that is a hard ceiling on both a profile and a Page. The near end differs: a personal post can be scheduled from ten minutes ahead, while a Company Page post has to be at least an hour out.
How do I schedule posts on a LinkedIn company page?
Open the Page, switch to the admin view, choose Page posts, then Start a post and use the clock icon exactly as you would on your profile. Two things differ. You must be a super admin or a content admin of the Page, and a Page refuses more formats: events, multiple photos, reshares, polls, jobs and service posts cannot be scheduled on a Page, where a personal profile only refuses events, jobs and services.
Which post types cannot be scheduled?
On a personal profile: events, jobs and services. On a Company Page: those three plus multiple photos, reshares and polls. Everything else, including a single image, a video and a PDF document post, schedules normally. The most common surprise is a multi photo post that queues on a profile and refuses on a Page.
Can I edit or cancel a post I already scheduled?
Yes. Open the clock icon in the composer and choose to view all scheduled posts. From the More menu on any queued post you can edit the post itself or modify its schedule, and there is a delete control beside it. Clearing the time instead of changing it publishes the post immediately.
Where do my scheduled posts go, and what time zone are they in?
They sit in a scheduled queue you reach through the clock icon in the composer, not in your feed and not in your drafts, which is why people think they have vanished. Times are standardised in UTC from your device time zone settings, so scheduling on a laptop set to one country and checking on a phone set to another is worth a second look before you trust it.
Does a scheduled post get less reach than one posted by hand?
There is no credible evidence that publishing through LinkedIn's own scheduler or through an official partner API is treated differently from posting manually. What does measurably affect reach is a link in the post body, which is why the link belongs in the first comment. Consistency matters more than the mechanism: Buffer's 2025 data puts the most consistent posters at 3x more engagements.
Do I need a tool at all?
For one profile posting a few times a week, no. The native scheduler does that job for free and anyone telling you otherwise is selling something. A tool starts to earn its price when you are running several accounts or brands, when you want a repeating cadence rather than queueing each post by hand, when you need the first comment to go out with the post, or when the real bottleneck is that the post has not been written yet.
If the queue was never the problem
Point Blendin at a website, and it comes back with a post written and designed in that brand, ready to schedule. Start on the 14 day trial of Starter at $59 a month, card required, no charge on day one, cancel any time.
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