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Tactics for the 2% who actually publish on LinkedIn.

Frameworks, field reports, and step-by-step plans for building thought leadership on LinkedIn, Instagram, and Facebook. Written for the kind of professional who does not have thirty hours a week to spend on social.

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Strategy
Apr 25, 202618 min read
Only 2% of LinkedIn users publish weekly. Here's what the other 98% are missing.
Roughly 2% of LinkedIn publishes weekly. They earn +1,182 impressions per post and 3x engagements. The full math plus a 30-day plan to join them.
LinkedIn strategyThought leadershipPersonal brandingContent cadence
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Tactics for the 2% who actually publish on LinkedIn.

Only 2% of LinkedIn users publish weekly. Here's what the other 98% are missing.

Reading is free. Posting is freer.