What actually gets a B2B services company seen on LinkedIn.
Field reports and step-by-step plans on LinkedIn reach, AI search visibility, and writing that does not read like AI. Written for the MSP, the distributor, the 3PL, the cleaning contractor and the staffing firm that has to look established to win the contract. The personal brand articles are still here too, in their own section below.
Get one real idea a week
Field notes on LinkedIn reach and AI search visibility, straight to your inbox. No sales pitch, unsubscribe anytime.
Getting the company seen
Reach, AI search visibility, and writing that reads like a person wrote it.
Growth
9 min readWe Ran a Panel on What an AI Assistant Cites When People Ask Which Tool to Use
A Semrush panel of 180 real buying questions shows which domains AI assistants cite for content tools, and why narrow questions get thinner, easier-to-win answers than broad ones.
AI searchGEOContent strategyComparison intent
Growth
11 min readLinkedIn is one of the most-cited sources in AI search. Here's how to get quoted.
A large study of the LinkedIn URLs AI engines cite shows what they quote: long-form, educational, original posts. The publish-this-way checklist to get cited.
AI searchLinkedIn strategyThought leadershipContent strategy
Growth
14 min readLinkedIn Algorithm 2026: Why Your Reach Is Falling
LinkedIn reach is down across the board in 2026. What 360Brew, dwell time, and the AI-slop crackdown changed, and the four levers that still fix it and grow reach.
LinkedIn algorithmLinkedIn reachContent strategyThought leadership
Writing
14 min readWhy Your Writing Sounds Like AI (And the Real Fixes)
The em dash is only a clue. Here are the real tells that make writing sound like AI, the words that give you away, why detectors miss them, and how to fix them.
AI writingAnti-AI writingEm dashContent quality
Personal brand and thought leadership
For the founder, consultant or operator building a name alongside the company.
LinkedIn Strategy
9 min readLinkedIn Blue Badge (Top Voice): How to Actually Get It
No, you cannot apply, buy, or farm your way to the LinkedIn blue Top Voice badge. Here is what the invite-only badge actually rewards, straight from LinkedIn.
LinkedInTop VoiceThought leadershipPersonal brandingLinkedIn strategy
Strategy
18 min readOnly 2% of LinkedIn users publish weekly. Here's what the other 98% are missing.
Roughly 2% of LinkedIn publishes weekly. They earn +1,182 impressions per post and 3x engagements. The full math plus a 30-day plan to join them.
LinkedIn strategyThought leadershipPersonal brandingContent cadence
More field guides and case studies
More on LinkedIn reach, anti-AI writing, and what a B2B services company publishes to look established before the first sales call. Follow on LinkedIn or check back soon for the next one.
Reading is free. So are the first two weeks.
Paste your company URL and the first piece comes out in your real colours, fonts and voice, ready to publish or to download and send. 14 days of full Starter access, card required, then $59/mo, cancel anytime. The first carousel takes under two minutes.
Start free trial