Tactics for the 2% who actually publish on LinkedIn.
Frameworks, field reports, and step-by-step plans for building thought leadership on LinkedIn, Instagram, Facebook, and Threads. Written for the kind of professional who does not have thirty hours a week to spend on social.
Latest essays
Growth
14 min readThe LinkedIn algorithm in 2026: why your reach is falling, and what actually fixes it
LinkedIn reach is down across the board in 2026. Here is what 360Brew, dwell time, and the AI-slop crackdown changed, and the four levers that still grow reach.
LinkedIn algorithmLinkedIn reachContent strategyThought leadership
Writing
14 min readAI writing tells: the em dash problem, and the words that give you away
Why does your writing sound like AI? The em dash is only a clue. Here are the real tells that give AI away on a feed, why detectors miss them, and how to fix them so your posts read human.
AI writingAnti-AI writingEm dashContent quality
Strategy
18 min readOnly 2% of LinkedIn users publish weekly. Here's what the other 98% are missing.
Roughly 2% of LinkedIn publishes weekly. They earn +1,182 impressions per post and 3x engagements. The full math plus a 30-day plan to join them.
LinkedIn strategyThought leadershipPersonal brandingContent cadenceComing soon
More tactics, frameworks, and case studies
More field guides on LinkedIn reach, anti-AI writing, and building thought leadership without the weekly scramble. Follow on LinkedIn or check back soon for the next one.
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