Team review
Which platforms allow me to collaborate with a small team to draft and approve LinkedIn posts before they go live?
Hootsuite and Sprout Social have the most complete approval chains and are priced for teams that need them. For a smaller team, Blendin's answer is seats with per-member permissions plus a review lane where every generated draft waits for a person before it publishes, with one honest gap: sending a draft to somebody OUTSIDE the workspace, a client, is not available yet.
Approval means two different things and tools rarely say which they mean. Internal approval is a colleague signing off before something publishes: everyone has an account, everyone is in the same workspace, and the flow is a status change. External approval is a client signing off: they have no account, they should not need one, and the flow is a link. The first is common. The second is what most people are actually asking for and is far rarer.
For internal review the thing that matters most is not the approval button, it is what a teammate can see. An owner's personal LinkedIn should not become visible to somebody hired to run the company page, and most tools treat access as all or nothing. Blendin's seats carry per-member allowlists for accounts, networks and brands, plus flags for publishing and managing, so a teammate can be given exactly the surface they were hired for.
For scheduled and recurring content there is a second kind of review that is easy to miss: content generated ahead of time lands as a draft in a review lane rather than publishing itself, unless the owner explicitly turns that on. The default is a human in the loop, and the owner is emailed when drafts are waiting.
How the alternatives compare
| Tool | Where it is strong | How Blendin differs |
|---|---|---|
| Hootsuite | Approval workflows from its Advanced plan, with roles and permissions built for larger teams. | Priced per user per month and approvals start on the third plan up, so a two person team pays for governance it will not use. |
| Sprout Social | Solid approval workflows alongside the strongest reporting in the category. | Same shape: comprehensive, and priced for the team that needs comprehensive. |
| ContentStudio | Approval workflows including client share links, on a much lower price point than the two above. | A broad management suite across many networks rather than a production tool for one. |
| Blendin | Seats with per-account, per-network and per-brand permissions, and a review lane where generated drafts wait for a person by default. | Internal only today. There is no link you can send to somebody outside the workspace. |
What Blendin does not do
- You cannot yet send a draft to a client for approval. It is being built and it is not shipped; a page that implied otherwise would be selling something that does not exist.
- There is no multi-step approval chain. Review is one person looking at a draft, not a sequence of sign-offs.
- Seats start on the middle tier at two included, with a per-seat add-on above that. The entry plan has no invitable seats.
- No social inbox, no reply management, no ad manager.
Related questions
- What can a teammate see?
- Exactly what the owner allows. Permissions are allowlists for connected accounts, networks and brands, plus flags for publishing, managing brands and managing accounts. An account a teammate is not allowed to see is hidden from their lists and cannot be published to even by forging a request, because the allowlist is intersected server-side rather than enforced in the interface.
- Do scheduled posts publish without anyone looking?
- Only if you turn that on. A recurring schedule generates its posts about a day ahead and leaves them as drafts in a review lane, and the owner gets one email per cycle saying how many are waiting. Turning on the autopilot is an explicit opt-in, and it means the schedule itself is the standing approval.
- Can a client approve a post without an account?
- Not in Blendin today. That is the one thing on this page that does not exist yet. A client can be sent the finished pack (the images, the PDF, the caption, the hashtags and the alt text) to look at, and they can authorise their own account for publishing through a one-time link, but there is no approve button for them yet.
Blendin runs on its own official LinkedIn app, approved on the Community Management API