Every DM, one person at a time.
One conversation per person, as a list or a board. You answer in your own words, inside Instagram's 24 hour window.
Rolling out together with Lead Flows.
Answers
Switch on. Sort. Reply.
Three steps, and the first is a choice you make for each account.
- 1
Turn it on per account
Pick the Instagram Business accounts you want in the inbox. For an account you leave off, nothing is stored.
- 2
Let people arrive
Each person who messages you is one conversation, however many messages they send. No duplicate threads.
- 3
Reply as yourself
Type your answer and send it inside the 24 hour window. It goes out as your own text, exactly as written.
Move people, not messages.
Switch between a list of conversations and a board with four columns: new, talking, follow up and done. Move a person to where they belong, and your own category is never overwritten by a rule.
- A rule sorts conversations when it can
- On Pro and Business, AI classification sorts the rest
- Your own category always wins
- Replies stay your own text, never a generated one
Fast replies, honest ones.
Instagram lets you answer a person for 24 hours after they message you. The inbox shows you whether the window is open, and the reply box is open only while it is.
Replies go out as your own text, never as a generated one, so a person who writes to you is always talking to you.
Built to stay yours.
One person, one thread
However many messages someone sends, they are one conversation with one history.
List or board
Read it as a list, or move cards across new, talking, follow up and done.
Classified for you
A rule sorts what it can. Pro and Business add AI classification for the rest.
Your words only
A reply is the text you typed, sent as you. The inbox never writes one for you.
On when you say
You turn it on per account. For an account left off, nothing is stored.
Kept private
The API never exposes a person's Instagram scoped id, and nothing is sent until you press send.
The plain facts.
| Free | Read and reply. Stages and categories are locked. |
|---|---|
| Creator | The full inbox with tags and stages. |
| Pro and Business | The full inbox plus AI classification. |
| Who can reply | You, in your own words. Nothing is written for you. |
| When | Only inside Instagram's 24 hour window after the person's message. |
| Which accounts | Instagram Business connections (Unified Login), turned on per account. |
| Storage | Nothing is stored for an account you did not turn on. |
| Status | Rolling out while Meta's review of the messaging permission completes. |
Limits
Keep going.
- Lead FlowsThe comment keyword funnel that fills your inbox.Read more about Lead Flows
- Comments hubPublic comments from every network in one stream.Read more about Comments hub
- Email captureWhere the addresses people give you end up.Read more about Email capture
- InstagramEverything Blendin does for Instagram.Read more about Instagram
Ask us anything.
What is the Blendin DM Inbox?
The DM Inbox is a small CRM for your Instagram direct messages. It keeps one conversation per person, shows them as a list or a board with the columns new, talking, follow up and done, and lets you reply as yourself. It is turned on per account, so nothing is stored for an account you did not switch on.
Is the DM Inbox live?
It is rolling out, together with Lead Flows. Instagram messaging needs a Meta permission that is in Meta's App Review. Until it is approved, the inbox works only for people with a role on Blendin's Meta app, and we will open it to every account when Meta approves it.
Can I reply to Instagram DMs from Blendin?
Yes, inside Instagram's 24 hour window. A person messages you, and for the next 24 hours you can answer them from the inbox. Replies go out as your own text, exactly as typed, never as a canned or generated message. Outside the window the reply box is closed.
Does Blendin reply to my DMs for me?
No. The inbox sends only what you type. Lead Flows send the messages you wrote in advance for a comment keyword, but the inbox is for the conversations that need you.
How are conversations sorted?
Each conversation sits in one of four stages: new, talking, follow up or done. A rule can sort them for you, and on Pro and Business an AI step can classify conversations as well. You can always move a card yourself.
What does each plan get?
On Free, replies stay open and you can read and answer, but stages and categories are locked. Creator unlocks the full inbox with tags and stages. Pro and Business add AI classification.
Is my inbox private?
Blendin stores nothing for an account you did not turn the inbox on for, never exposes a person's Instagram scoped id through the API, and sends a message only when you press send. You own the conversations and you can delete a lead, which erases the person, their email and the conversation.
Which Instagram accounts work with the DM Inbox?
Instagram accounts connected with Unified Login, which Blendin calls Instagram Business and which needs no Facebook Page. The inbox sits on top of Lead Flows, so it follows the same rule.
Answer like you.
Free plan, no card. Connect Instagram now and the inbox switches on the day Meta approves messaging.