Comment GUIDE. Get the guide.
A follower comments a keyword on your Instagram post. Blendin sends one private reply, checks they follow you if you ask, and delivers your link. You write the words that matter.
Rolling out while Meta's review of the messaging permission completes.
Answers
Three steps. No code.
You choose the post, the word and the words. Blendin does the sending, one conversation per comment.
- 1
Pick a post and a word
Choose the Instagram post, or any post, and the keyword people will comment. GUIDE, PRICE, CLASS, whatever your audience already types.
- 2
Write the messages
The private reply, the button, an optional follow prompt, an optional email question and your link. The words are yours, except a few short lines Blendin adds in the flow's language, in one of eleven languages.
- 3
Switch it on
Turn it on for an Instagram Business connection. Each comment with your keyword opens one conversation, and each person goes through a flow once.
Every step is one you chose.
The solid steps always run. The dashed ones are yours to switch on: the follow check, the email question and the thank you.
- The link is never sent before the follow check has run and not failed
- The email question uses the stored consent prompt, so you can show where each address came from
- The link goes out as a native button through a tracked redirect, with the target read from your flow
- A private reply is sent once and never retried with a different message
Good manners, built in.
STOP works at once
When someone writes STOP, every flow ends for that person immediately. A tap on our own button is never read as STOP.
HUMAN reaches you
When someone asks for a person, the conversation is handed to you to answer in the Instagram app.
One run per person
A person goes through a flow once. A second comment from the same person does not start it again.
No cold DMs
A message from someone who never commented is never answered by a flow. Flows begin with a comment.
Plain, human messages
No message carries an emoji, and the only lines you did not write are the short ones Blendin adds, such as the follow prompt and the closing line.
Eleven languages
English, Spanish, German, French, Italian, Portuguese, Japanese, Chinese, Korean, Hindi and Dutch.
Everyone who asked, kept.
Each person who goes through a flow becomes a lead with a stage that tells you what to do next: needs reply, in conversation, opened link, got link, dropped or opted out.
Add tags, filter by stage or by who left an email, and export the list as CSV. Pro and Business can also push every new lead to a webhook.
Your audience's language.
Pick the language a flow speaks and the messages Blendin adds itself, like the follow prompt and the closing line, come in that language too. Your own text stays exactly as you wrote it.
The plain numbers.
| Active flows | Free 1, Creator 3, Pro 15, Business 50. |
|---|---|
| New people a month | Free 100, Creator 1,000, Pro 10,000, Business 50,000. |
| Follow gate | Pro and Business. Not on Free or Creator. |
| Leads, stages, tags, CSV | On every plan that runs a flow. |
| Email question | A stored consent prompt is required. Addresses export as CSV. |
| Webhook for new leads | lead.captured on Pro (5 webhooks) and Business (20 webhooks). |
| Which accounts | Instagram connected with Unified Login (Instagram Business). Not Page linked accounts. |
| Languages | English, Spanish, German, French, Italian, Portuguese, Japanese, Chinese, Korean, Hindi, Dutch. |
| Status | Rolling out while Meta's review of the messaging permission completes. |
Limits
Keep going.
- DM InboxAnswer the people who reply, as yourself, inside the 24 hour window.Read more about DM Inbox
- Email captureWhat happens to the addresses a flow collects.Read more about Email capture
- Link in bioThe page your keyword posts can point to.Read more about Link in bio
- Manychat alternativeHow Lead Flows compares for creators.Read more about Manychat alternative
Ask us anything.
What is a Lead Flow?
A Lead Flow is a comment to DM funnel on Instagram. Someone comments your keyword on a post, Blendin sends one private reply you wrote, they tap a button, an optional follow check and email question run, and then your link arrives as a native button. The words are yours, except a few short lines Blendin adds in the flow's language, such as the follow prompt and the closing line.
Is Lead Flows available yet?
It is rolling out. Instagram messaging needs a Meta permission that is in Meta's App Review, so until it is approved Lead Flows works only for people with a role on Blendin's Meta app. We will open it to every account once Meta approves it, and we will not give a date we do not control.
How do I send a link to people who comment a keyword on Instagram?
Create a Lead Flow, pick the post (or any post), choose your keyword, write the private reply and add your link. When someone comments the keyword, they get your reply with a button, and tapping it delivers the link through a tracked redirect so you can see opens.
Can I make people follow me before they get the link?
Yes, on Pro and Business. With the follow gate on, Blendin checks that the person follows you before it sends the link. The link is never sent before that check has run and not failed. If Instagram does not let Blendin read the follow status, the person is recorded as unknown and counted, not guessed at.
Can I collect email addresses with a Lead Flow?
Yes. A flow can ask for an email address, and it only asks with the stored consent prompt so you can show where the permission came from. Addresses are kept with the lead, export as CSV and can go out through a lead.captured webhook on Pro and Business. Direct sync to Kit, Mailchimp or Klaviyo is not available.
Will it message people who never commented?
No. A person who sends you a direct message without ever commenting is never answered by a flow. Flows start from a comment and run once per person per flow.
What happens when someone replies STOP or HUMAN?
STOP is honoured at once and ends every flow for that person. HUMAN hands the person to you so you can answer them yourself in the Instagram app. A tap on one of our own buttons is never mistaken for either word.
How many Lead Flows and leads does each plan include?
Free runs 1 active flow and up to 100 new people a month, Creator 3 flows and 1,000 people, Pro 15 flows and 10,000 people, and Business 50 flows and 50,000 people. The follow gate is on Pro and Business.
Which Instagram accounts work with Lead Flows?
Only Instagram accounts connected with Unified Login, which Blendin calls Instagram Business and which needs no Facebook Page. An account linked through a Facebook Page, or the older publish only connection, is listed as unsupported and cannot switch a flow on.
Which languages can a Lead Flow speak?
Eleven: English, Spanish, German, French, Italian, Portuguese, Japanese, Chinese, Korean, Hindi and Dutch. The messages the person receives are in the language you pick, and no message carries an emoji.
Start with one word.
Free plan, no card. Connect Instagram and draft your first flow. It switches on for everyone the day Meta approves messaging.