A guide worth giving away.
Turn what you know into a designed PDF guide. Blendin lays it out around your words, then you hand it out from a Link in bio block or a Lead Flow. People get the guide. You get their email, with the consent they agreed to.
Capture runs through Link in bio and Lead Flows. Lead Flows are rolling out.
Know it. Write it. Give it away.
- 1
Pick a topic and a brand
Say what the guide is about and who it is for. Blendin drafts the pages in your brand's language: a cover with a contents grid, then steps, tips and a callout.
- 2
Read it, fix it
The pages open in the editor like any document. Change a line, cut a step or add your own. The design stays the same while the words become yours.
- 3
Attach it
Put the guide on a Link in bio block, with or without an email ask. Or deliver it from a Lead Flow when someone comments your keyword.
Where it goes
Made once. Handed out twice.
On a Link in bio page, a lead magnet block shows the guide's title and cover. You can ask for an email before the download appears, with the consent sentence the visitor agrees to saved next to the address.
In a Lead Flow, someone comments your keyword, gets a private reply with a button, and the guide arrives as a link. Lead Flows are rolling out, because the Instagram messaging permission they need is in Meta's review.
An empty lead list is a true lead list. Blendin does not pad it, estimate it or show a placeholder number to make a new page feel busy.
How capture works, field by field, is on the email capture page.
A guide that looks the part.
One fixed design
Cream paper, terracotta accents, a serif accent word, numbered steps, a callout and a contents grid on the cover. Drawn by code, so it never comes out different.
Your words in it
Blendin drafts the pages from your topic in your brand's language. You edit them like any document.
Your name on the cover
The cover and footer carry your brand name, so the PDF is yours when it lands in someone's downloads.
Email before download
On Link in bio, ask for an email first. The consent sentence the person agrees to is stored with the lead.
Delivered by a Lead Flow
A comment keyword opens a private reply, a button and then the guide as a tracked link, with an optional follow check on Pro and Business.
One guide, many places
Attach the same lead magnet to a Link in bio block and a Lead Flow. You make it once.
The facts.
| Format | A vertical PDF of designed pages: cover with contents, then steps, tips and callouts. |
|---|---|
| Design | One design, always: cream paper with terracotta accents and your brand name on the cover. |
| Where it goes | A lead magnet block on Link in bio, or the delivery link of a Lead Flow. |
| Email capture | Link in bio blocks can ask for an email first, with the consent sentence stored. Lead Flows can ask an email question with a stored consent prompt. |
| Follow gate | Lead Flows only, on Pro and Business. |
| Link in bio badge | Free shows a Made with Blendin badge. Paid plans have none. |
| Price | Free $0. Creator $19 a month ($15 billed yearly). Pro $49 ($39). Business $99 ($79). |
Ask us anything.
What is a lead magnet?
A lead magnet is something useful you give away free, such as a guide, checklist or template, in return for an email address or a follow. It is how a creator turns an audience into a list.
How do I make a lead magnet PDF?
Choose a brand, say what the guide is about and Blendin drafts the pages and lays them out as a PDF. You edit the words in the editor, then attach the guide to a Link in bio block or a Lead Flow.
Can I choose the design of the lead magnet?
No. Lead magnets always use one design: cream paper with terracotta accents, numbered steps, a callout and a contents grid on the cover. It is drawn by code, so the same words always give the same pages.
Can I edit the pages after they are made?
Yes. The pages open in the editor like any other document, so you can change a line, remove a step or add your own.
How do people get the guide from my Link in bio?
A lead magnet block on your Link in bio page shows the guide's title and cover. You can ask for an email address first, and the download link appears after they submit it.
Can I send a lead magnet in an Instagram DM?
With a Lead Flow, yes. Someone comments your keyword, gets a private reply with a button, and the guide arrives as a tracked link. Lead Flows are rolling out while the Instagram messaging permission is in Meta's review.
Where do the email addresses go?
It depends where they were asked. An email from a Link in bio block is kept with its consent sentence, time and source, and exports as CSV. An email from a Lead Flow is kept as a lead and also goes out through the lead.captured webhook and the API. The two lists are separate today.
Does it sync with Mailchimp, Kit or Klaviyo?
No. Syncing to Kit, Mailchimp or Klaviyo is not available. Export a CSV, or use the webhook and the API for Lead Flow leads.
Are the lead numbers real?
Yes. Blendin shows only people who really signed up, and an empty list shows as empty.
Which plan do I need?
Any plan, Free included. Free shows a small Made with Blendin badge on your Link in bio page and paid plans do not. The follow check in Lead Flows needs Pro or Business.
Keep going.
- Link in bioA page at blendin.bio with a lead magnet block and an email block.
- Lead FlowsFrom a comment keyword to a private reply to a tracked link.
- Email captureHow emails and consent are stored, exported and sent on.
- Carousel makerSlides that point people to the guide.
- Brand hubThe brand name and logo on the cover.
- InstagramWhere most lead magnets are asked for.
Write your first guide.
Free plan, no card. Connect an account and start with your own posts.